There was so much speculation in the build up to last week’s Apple launch, that we half expected the new iPhone to arrive complete with its own cape and superhero powers. Whilst it does boast some impressive new features, it seems unlikely at this stage to be able to make you invincible. Nevertheless, we thought it might be interesting to take a look at just how many of these rumours materialised.
The name of the new device itself was subject to a lot of speculation. Many were unsure whether Apple would follow their usual format and go for the IPhone 6s, or skip straight to iPhone 7. The slightly more radical out there even wondered whether the brand would break the mould and go for something completely different. Alas, Apple stuck with iPhone 6s and iPhone 6s Plus.
Another rumour that began to circulate in the build-up, was over the number of new phones. The internet seemed quite divided on this, however in the days leading up to the event, tech lovers seemed pretty unanimous that two devices would be unveiled.
When it comes to the actual features themselves, it appears the guesses were just as accurate. A lot had been spoken about the new pressure-sensitive touchscreen, and sure enough, the “3D Touch” technology can detect various different types of tap. The standout feature can distinguish between lighter touches and longer presses for different purposes.
Improved battery life, faster processors and an updated 12 megapixel camera were also pretty standard developments, but one feature that appeared to go undetected until the launch was a new import feature. Not willing to be outdone by Google’s Android phones, Apple Marketing Chief, Phil Schiller, explained that the feature would make it easier to copy content from Android phones.
In terms of the appearance, things remain relatively unchanged, however the new rose gold colour was a nice surprise and is likely to be quite popular.
Perhaps the most surprising thing about the event though, wasn’t so much the phones themselves, but the sheer amount of announcements. The iPhone 6s and iPhone 6s Plus were almost overshadowed by the iPad Pro, not forgetting updates to Apple TV as well as information on the Apple Watch. The event certainly didn’t disappoint, and we’re expecting a big commotion on the morning of September 25th.
Apple may have made their models more durable with 7000-series aluminium, the very same alloys used in the aerospace industry, but that doesn’t mean they are indestructible. If you loveit, coverit.